South Africa: Pulane Moeketsane

Pulane Moeketsane, an established entrepreneur from Midvaal and founder of Materene Chemical Supplies, highlighting her journey of personal recovery, confidence‑building, and business growth through the Sunrise Campaign. Through life skills, entrepreneurship, customer service, and computer training, Pulane rebuilt her self‑esteem, found her voice, and gained practical skills to manage her business more effectively and achieve financial independence for herself and her child. 

Her enterprise supplies household cleaning chemicals to cleaning companies and has already secured a contract with one cleaning company, with a renewed agreement reflecting customer satisfaction and product quality. Despite facing strong competition from large, established suppliers and challenges in expanding her client base and accessing municipal databases, Pulane responds with competitive pricing, free delivery to nearby businesses, and proactive marketing via emails and word of mouth. With sound financial systems, savings through a stokvel, and clear plans to expand services through an online store and wider delivery, the presentation shows how targeted support has enabled Pulane to strengthen her livelihood and position her business for sustainable growth.