Zimbabwe: Muchaneta Mlilo, empowered entrepreneur

Muchaneta Mlilo has successfully transformed her life and business through the support of Gender Links, funded by the European Union. Her journey began with a passion for waste management and recycling, which has evolved into a thriving business.

Muchaneta participated in Gender Links' training programmes, acquiring essential skills in entrepreneurship, business planning, financial management and digital marketing. These skills enabled her to turn her idea into a viable business, resulting in a significant increase in revenue of at least 30%.

The programme has empowered Muchaneta to take control of her finances, access affordable financing options, and make informed decisions about her business. As a result, she has been able to expand her operations, create jobs and improve her standard of living.

Muchaneta has achieved several notable milestones, including completing training programmes in entrepreneurship, business planning, financial management and digital marketing. She has also increased her income by at least 30%, acquired a housing stand providing a sense of security and stability, developed a robust marketing strategy and created a strong online presence. Additionally, she has connected with customers more effectively through digital marketing tools and created jobs and improved her standard of living.

Muchaneta expressed gratitude for the support of Gender Links and the European Union, which has been instrumental in her success. She looks forward to continuing to grow her business, create more jobs and make a positive impact in her community.