Media Parity Capacity Building
The Media Parity Capacity Building Programme is tackling this persistent gap: Gender Links, in partnership with CFI Media Development, works with 22 media outlets across Botswana, Lesotho, Malawi, Mozambique and Zambia to champion gender equality in both media content and newsroom culture.
Key facts
media outlets
Journalists
Countries
media stories
Building reporting capacity
Gender Links leads the gender-aware reporting component of the programme, working with journalists and media outlets in each country to boost practical skills. Through in-person workshops, personalised mentorship and story production, supported by small reporting stipends, participating journalists gain knowledge and skills to:
- Integrate gender perspectives across beats to report unique gendered angles
- Amplify women’s voices as critical sources in the news
- Produce compelling, balanced stories that reflect diverse lived experiences
Key activities
In-country workshops
Led by national facilitators, these sessions introduce principles, tools and best practices for gender-aware journalism and sourcing.
Mentorship
Journalists receive tailored guidance to apply learning in their reporting and published content. To overcome production challenges, participants also receive small stipends per story, enabling them to deliver unique, high-quality gender stories.
Media outlet partners
Botswana TV
Duma FM
The Patriot Group
Weekend Post
YTV
Informative Newspaper
Lesotho News Agency
Yoneco FM
Umunthu FM
The Times Group
Capital Radio
The Atlas
Rádio Moçambique
Diário de Moçambique
TVM
Savana
Rádio Índico
Crown TV
Diamond TV
KBN TV
Live FM
Your Anthem Radio
Good for gender equality, good for business
Gender-inclusive reporting reaches a wider audience and strengthens media relevance – especially in a challenging market with rising costs and digital disruption. Women are a powerful, growing consumer base; inclusive content helps outlets stay competitive and connected.
Along with strengthening reporting, the media parity programme also addresses gender inequality within newsrooms, tackling issues critical for respectful and equitable media workplaces. CFI Media Development leads this.
