South Africa: Sabina Sibongo

Sabina Sibongo’s  journey of personal growth, resilience, and economic empowerment made possible through the Sunrise Campaign and the establishment of her business, SB’s Place, in Platfontein. Through life skills and entrepreneurship training, Sabina gained confidence, self‑belief, and practical business skills such as financial management, customer care, and planning for sustainability. 

Her business, which sells meats and popcorn, has grown its customer base by focusing on affordable pricing, good quality, and strong relationships with customers, supported by word‑of‑mouth and simple local marketing. Despite challenges such as electricity constraints, stock damage, and limited finances, she has adapted by using gas‑powered equipment, improving storage, tightening her budget, and keeping clear records. As a result, her income has increased, she is able to save monthly, contribute to household needs, and earn greater respect at home and in her community. Her story demonstrates how gender‑inclusive local economic development can strengthen livelihoods, build confidence, and inspire wider community change.