South Africa: Justinah Sibonga

Justinah Sibonga, an established entrepreneur from Sol Plaatjie (Platfontein) and owner of Justinahs Queen Shop, highlighting how participating in the Sunrise Campaign strengthened her confidence, self‑belief, and business skills. Through life skills and entrepreneurship training, Justinah gained knowledge in customer care, financial management, budgeting, and self‑confidence, which enabled her to improve her income, contribute more to household needs, and become a role model within her family and community. Her small retail and food business serves children, youth, women, and older community members, offering products such as headbands, vetkoek, chips and russian, ice cream, and boerewors, promoted mainly through word of mouth and WhatsApp. Despite challenges such as delayed payments and limited capital to increase stock, Justinah manages her business through basic record‑keeping, quality pricing, customer loyalty strategies, and savings, and she has clear plans to expand her social media presence and operate from a steel container to grow the business sustainably over the next six months.