South Africa: Issie Marenda

Issie Marenda, an established entrepreneur from Sol Plaatje (Platfontein), whose participation in Gender Links’ Sunrise Campaign strengthened her confidence, business skills, and independence. Through life skills and entrepreneurship training, Issie transitioned from being an introverted individual to a more outspoken and self‑assured businesswoman running Issie’s Store, which sells clothing, raw fish, and additional products such as water bottles. She has grown her customer base through fair pricing, good product quality, promotions, and strong customer relationships, while managing challenges such as credit sales, loadshedding, and competition from street vendors. With improved record‑keeping, savings practices, increased household income, and clear plans to save and build formal business premises, Issie’s story reflects personal empowerment, financial resilience, and commitment to sustaining and growing her business for the benefit of her family and community.