South Africa: Ingrid Buys

Ingrid Buys, an established entrepreneur from George Municipality and the founder of Scents by Inkie, highlighting how participation in the Sunrise Campaign strengthened both her personal confidence and business skills. Through life skills and entrepreneurship training, Ingrid gained knowledge in gender‑based violence awareness, budgeting, and marketing, leading to improved self‑care, stronger family communication, community recognition, and increased household income. Her perfume and body‑care business has shown steady weekly growth, expanded its customer base through social media marketing, introduced new products such as lotions, and improved branding and packaging with personalised touches. Although she faces challenges such as delivering to customers outside her region, Ingrid manages her business with regular stocktakes, record‑keeping, savings, and a clear six‑month growth plan, positioning Scents by Inkie for continued sustainability and expansion.