South Africa: Cecilia Williams

Cecilia Williams, an established entrepreneur from Knysna Municipality and founder of Admin‑on‑Tap (Pty) Ltd, who transformed her life through Gender Links’ Sunrise Campaign. Through life skills and entrepreneurship training, Cecilia gained confidence, business and financial management skills, and the motivation to start and grow a secretarial and administrative services business offering typing, printing, design, laminating, and related services. The business has created income stability for her family, earned respect in her community, and enabled her to employ part‑time staff, while she continues to overcome challenges such as limited resources through reinvestment, strong customer service, and local marketing. Cecilia outlines clear plans for sustainability and growth, including expanding services, securing better equipment, creating employment, and ultimately developing Admin‑on‑Tap into a scalable model that contributes to community development and youth skills creation.