South Africa: Beatrice Ruiters

Beatrice Ruiters’ journey as an established entrepreneur through WB Cleaning Services in George Municipality, showed how participation in the Sunrise Campaign strengthened her personal confidence, communication skills, and business management capacity. Through life skills and entrepreneurship training, Beatrice grew a family‑run cleaning business that now serves holiday homes, guest houses, and private households, employs full‑time staff, and delivers a wide range of services from deep cleaning to gardening and roof pressure washing. The business has increased household income, created employment, introduced new value‑added services, and earned positive customer feedback, while overcoming challenges such as seasonal slowdowns through professionalism and reliability. Overall, the presentation demonstrates how targeted support for women entrepreneurs can lead to sustainable livelihoods, improved family well‑being, and the foundations for a long‑term family legacy.