Zimbabwe: From poverty to prosperity

Thenjiwe Ndlovu, a resilient woman from Bulawayo, Zimbabwe, had been struggling to make ends meet. With a monthly income of less than US$20, she faced immense challenges in providing for her family. However, her life took a dramatic turn when she joined Gender Links' Promoting Gender Inclusive Local Economic Development Programme in Zimbabwe under the Arts and Culture Value Chain.

With support from the Embassy of Sweden in Zimbabwe, Thenjiwe received training on life skills and entrepreneurship, equipping her with the knowledge and confidence to start her own business. She learned the art of crafting beautiful baskets, lamp shades and mats, which she then successfully marketed and sold to local and international clients through assistance from Bulawayo City Council.

One of the highlights of her journey was participating in the crafting of exquisite pieces that were exported to Spain. This exposure not only broadened her market reach but also significantly increased her income. Today, Thenjiwe proudly earns around US$400 per consignment, a staggering improvement from her previous earnings.

The impact of this transformation extends far beyond Thenjiwe's personal financial gain. Her newfound economic empowerment has brought about a positive shift in her household dynamics. She is now able to provide for her family's basic needs, ensuring a better quality of life for her loved ones.

Moreover, Thenjiwe's increased financial independence has also led to a more balanced distribution of power within her relationships. She is now more confident in asserting her needs and making decisions that benefit her family.

Thenjiwe's story serves as a testament to the transformative power of economic empowerment. With the right support and training, women like Thenjiwe can break free from the shackles of poverty and build a brighter future for themselves and their families.