South Africa: Men Championing Change - Protecting Women and Children
This story highlights how men in Paul Roux, Free State, are stepping forward to challenge GBV, protect women and children, and become champions of change through a community-driven soccer initiative led by Bethlehem Child and Family Welfare Society.
Bethlehem Child and Family Welfare Society implemented the Men Championing Change (MCC) programme to address overwhelming rates of GBV and femicide in Paul Roux, Free State. As statistics show that men are the main perpetrators of violence against women and children, the organisation adopted the MCC model developed by the Department of Social Development to encourage men to take accountability, shift attitudes, and adopt non-violent conflict‑resolution approaches.
The project used soccer – a widely loved sport among men – as the main entry point for engagement. Four teams were recruited with help from Mr Tlale, deputy chairperson of the Bohlokong Masters League (BML), who organised logistics and mobilised players. On the day of the tournament, captains addressed the crowd with messages urging men to oppose violence, protect women and children, and report abuse.
The project created visible change. Mr Tlale became a champion of change and used his influence in the league to continue organising MCC tournaments. Team members adopted non‑violent behaviour and vowed to stop GBV, becoming active advocates within their homes and communities. Women and children benefited as those who previously witnessed or risked abuse now had protectors among the very men participating in the tournament.
A reduction in admissions to the organisation’s shelter during December 2025—from many cases previously to only one—suggests a positive shift. Community discussions during the tournament led to awareness on topics such as age of consent, child abuse, and rape. Many men openly admitted they had previously been unaware that certain acts constituted offences.
The change is significant because men are now leading the fight against GBV, rather than stepping back. Their involvement strengthens the movement and contributes to reducing child abuse, rape, and violence. The initiative moves beyond awareness to active accountability and prevention.
Sustainability will come through expanding tournaments to other towns such as Clarens, Rosendal, and Fouriesburg. More teams, weekend‑long tournaments, and continued collaboration with the BML leadership will help recruit more champions of change. The organisation will continue attending BML matches to raise awareness and promote GBV prevention.
Quotes:
Tlale Tlae - I have seen abuse daily; I am a champion of change so we can end this pandemic affecting women and children.
Captain Mokoena - As team captain I pledge to fight GBVF and encourage all men to join us.
Captain Munaki - Women need love and respect. I will protect them and report any abuse.
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