South Africa: Transforming the mindsets of self-appointed, stereotypical traditional leaders within communities through open discussions and dialogue

A gender activist in Soweto is challenging deep‑rooted harmful norms by engaging traditional leaders, men and community structures to shift attitudes, improve safety and strengthen women’s voices in informal settlements. 

Ladi Phofu is a 37‑year‑old gender‑based violence activist, wife and mother of three from Soweto, an area heavily affected by GBVF. Her activism is rooted in transforming harmful social norms, raising awareness and supporting survivors through referral pathways for counselling and legal services. Her work is driven by the belief that long‑term change requires challenging inequality and strengthening systems that support dignity and safety. 

Through Usizo Community Development Projects, Ladi and her team work in informal settlements where GBV levels are high. Their programs focus on early detection of violence, community dialogues, IEC material distribution, and strengthening alliances with civil society. They raise awareness about intimate partner violence, challenge cultural norms that reinforce male superiority, and promote positive masculinity. 

When the work began, the resistance was strong. Many women were afraid to speak to activists without permission from husbands. Men labelled Usizo workers as “witches” teaching women to rebel. In Orlando East and other settlements, izinduna enforced norms that silenced women. Reporting abuse to SAPS could even result in community rejection. 

Over time, gradual but meaningful change emerged. More women began visiting the center to report abuse or seek healing. Some men started engaging positively, acknowledging past behaviour and participating in activities. Trust strengthened as community members recognized their rights and the importance of dialogue. 

Ladi’s work has also contributed to increased women’s inclusion in community spaces, reduced stigma, and improved safety for women and children. Survivors now feel supported, and some perpetrators demonstrate behavioral change after counselling. 

Sustaining change requires continuous engagement. Usizo will continue community dialogues, partnerships with SAPS, CPF and Green Bombers, and strengthening coalitions. The team aims to keep challenging cultural norms, raising awareness and promoting positive masculinity, ensuring survivors feel supported throughout long justice processes. 

Quotes
Phumeza Makapela-With the support of the Usizo Community Development Project, I have mustered the strength to take a step I feared for years.

Women of Ezimbuzini & Emalahleni-Thanks to the teachings and sessions from Usizo, we feel empowered and enlightened regarding GBVF.