Capital Radio

Just a year after the launch of Capital FM in Blantyre, Malawi ’s economic metropolis, the Gender Links team who was conducting research on the representation of women in the media paid a visit to Station Manager Al Osman. At this stage, men dominated Capital Radio ’s newsroom and the gender equity ratio was at a dismal low. After realising the reality of a highly unequal media house, Capital FM committed itself to a drastic turn around, becoming one of the signatories to the COE program that requires a 50% representation of women in management positions as well as holistic gender mainstreaming within all departments.Capital FM ’s improvements in gender mainstreaming are recognised at an internal level and equally at an external level, being a primary producer and disseminator of knowledge, information and entertainment that informs the Malawian populace. From advertising to news, programing to PSA ’s, Capital FM has given precedence to the voices of women and dedicated a commendable proportion of airtime to issues that affect the lives of women and gender.