16 Days: Turning beauty therapy into economic empowerment

This is a story of how Nomsa Lukashe opened a beauty spa in Gaborone, Botswana offering massage, pedicure and manicure services – not just as a business, but as a platform for empowerment. By hiring and training previously unemployed young women, she is turning a traditionally feminised industry into a source of economic independence and community healing.

The report explores how small-scale wellness businesses can tackle unemployment while shifting gender perceptions around care work.

Reporting by Keneilwe Lephoi. This special feature, produced by YTV Botswana, is part of the Media Parity Capacity Building Programme and shared as part of the programme series.