2007 Talk Back: In-house Audience Research
Gender Links
,
Colleen Lowe Morna
This report summarises the findings of audience research in three media houses in Malawi, Mauritius and Namibia as part of a pilot project to develop a simple questionnaire that can be used by media houses to get practical, gender disaggregated feedback from audiences that will help them to improve their coverage, marketing and responsiveness.
