Gabz FM is a privately owned commercial radio station.
Introduction
Gabz-FM broadcasts from the capital city Gaborone. Its reach covers Gaborone and seven other major population centres. The broadcast catchment’s area represents the most densely populated, the most developed and the most economically active area of Botswana.English is the principal language used to communicate, however, Setswana is also incorporated in the content to ensure extended reach.Gabz FM is an urban adult contemporary radio station which appeals primarily to adults of 25 years and above. It also attracts over 80% listenership from the urban adult contemporary female sector.
Fact file
Country:
Botswana
Media House:
Gabz FM
Baseline Score:
49%
Latest Score:
68%
Proportion of woman sources:
9%
Gender Policy:
Yes
Joined COE programme:
2011
Latest Summit:
Yes
Full Media Profile:
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