2007 Mirror on the Media: Gender & Advertising in Southern Africa

It is estimated that each day we are bombarded by some 10 000 images, each sending out powerful messages that are subconsciously embedded in the psyche. Advertisements account for the vast majority of these images. Unlike news content that must be impartial, considered and fair, advertisers have the license to play with our minds by accentuating the bizarre; taking us on feel good trips; or lifting us out of our normal space: whatever it takes to catch our attention.