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Articles about Sport Media
 

Changing society's cultural mindset in and through FIFA 2010 World Cup

07 December 09
Regional relevance: International
The analysis of sport media texts provides useful insights into gender and gender stereotypes in society. Coverage during the 2009 Confederations Cup in South Africa bears testimony that sport media perpetuates patterns of patriarchy and sexism. To illustrate, this essay reflects on two articles picked during the... [read more]
 
 
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