Tabloids
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For better or for worse, Southern Africa is in the grips of a tabloid explosion. Press freedom and the discovery of new markets among the lower paid working classes previously not reached by the written media have led to a mushrooming of newspapers that are not only tabloid in form but also in content- visual; sensational; superstitious; feeding off local celebrity news and scandals. Women's bodies are unashamedly used as a selling point. Yet these papers have a large following among women (even if many are secondary rather than primary readers). They reach millions of people. They claim, at least in their inside pages, to give more space to the views and voices of "ordinary" men and women than the mainstream media and to provide better information services to the community than many state-run services. Click here to view the research.Virtual Resource Centre - Tabloid Case Studies
Click here to access the VRC search page. Search on VRC Case studies under theme, select "tabloids."
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Gender and Tabloids in Southern Africa
22 September 08
For better or for worse, Southern Africa is in the grips of a tabloid explosion. Press freedom and the discovery of new markets among the lower paid working classes previously not reached by the written media have led to a mushrooming of newspapers that are not only tabloid in form but also in content- visual;... [read more]
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