One of the key strategies identified for bringing about greater gender balance and sensitivity to the news is for media organizations to develop gender policies and targets. MISA led the way with the adoption of a far-reaching gender policy, devised at a workshop facilitated by Gender Links. The policy places advocating greater gender balance and sensitivity in the media within the broader debates on press freedom.

GL has worked with a number of media houses in the region to develop gender policies. These include the Mauritius Broadcasting Corporation (MBC), a public broadcaster; the Times of Zambia (a state owned newspaper) and Kaya FM, a commercial radio station in South Africa.