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In the course of monitoring, Gender Links and partner organisations frequently come across sexist articles and advertisements. Often, these are drawn to our attention by members of the public. GL uses its list serve and website to publicise instances such as these; to solicit responses and give feedback to the media houses concerned. One of the longest running campaigns was the "Strip the Back Page campaign" in South Africa.
In Mauritius, Media Watch Organisation has successfully taken up several cases of sexist advertising, leading to hearings by the Independent Broadcast Authority (IBA) and in some instances to the withdrawal of advertisements deemed to be offensive.
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Strip the Back Page! Campaign
30 April 04
Regional relevance: Southern Africa (SADC)
In the run up to International Women's Day on 8 March 2004, the Southern African Gender and Media Network (SAGEM) challenged South African editors to "strip the back page" and replace it with content that celebrates women in all their diversity (GEM Networks, South Africa). The campaign generated heated argument and... [read more]
Alerts on sexist advertising
30 January 04
Regional relevance: Mauritius, Southern Africa (SADC)
In Mauritius, Media Watch Organisation has successfully taken up several cases of sexist advertising, leading to hearings by the Independent Broadcast Authority (IBA) and in some instances to the withdrawal of advertisements deemed to be offensive. [read more]
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