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My views on the news! The Southern African Gender and Media Audience Study – Part I
 
Written by ited by Kubi Rama and Colleen Lowe Morna | 09 June 05
 
 

The Gender and Media Audience Study is both the first ever major regional study on media consumption patterns generally in Southern Africa as well as the gendered dimensions of this. The first part of the study covers six countries: Botswana, Mauritius, Namibia, South Africa, Swaziland and Zambia.

If the Gender and Media Baseline Study opened the eyes of media decision-makers to their gender blindness, this research will jolt them to the reality that their audiences, especially women, are ready to be served up a new menu. The book is a must read for those involved in the production of news; for those who are tired of being passive media consumers; and those committed to strengthening democracy by making every voice count.

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   Country:
Botswana, Mauritius, Namibia, South Africa, Swaziland, Zambia
 
   Industry Term:
Media Consumption Patterns
 
   Person:
Colleen Lowe Morna
 
 
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