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Soccer brings millions of people together and even the most developed countries have used the World Cup to boost local economies. The world's convergence in southern Africa for the 2010 World Cup inspired the region to be optimistic about the economic opportunities, both large and small, that will accompany the event. Currently, initiatives are underway across the Southern African Development Community (SADC) to capacitate businesses
to effectively utilise the opportunities posed by the soccer event. In Zimbabwe for example, committees, business associations, and organisations have been working for more than a year to position business owners to harness 2010's opportunities. Sadly, economic programmes in the region often neglect women entrepreneurs, the majority of whom comprise small and medium enterprises (SMEs), in favour of well-established, male-owned corporations. It remains unknown whether local government efforts have targeted women in business to ensure that they can
also access potential business opportunities. This paper examines the World Cup's potential economic affects on women in the SME sector. It examines the impact of previous World Cups on host country economies and assesses what is being done within some SADC countries to empower women in the SME sector to harness
economic opportunities associated with the event.
10898_localising_2010_soccer_world_cup_economic_spin-offs.pdf - 409168 KB| ISBN | 978-1-920550-41-7 |
| Publisher | Gender Links |
| Edition | 8th Edition |
| Year of publication | 2010 |
| Online | Yes |
| Physical Resource | Yes |
| Physical Location | GMDC Library |
| Place of Publication | Johannesburg |
| Classification No | 302.230968WAL |
