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(En)gendering Community and Popular Media Content: Lessons from the Field
 
Written by Tonya Muchano | 23 May 11
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This paper examines gender mainstreaming in popular and community media content, particularly radio. The author looks at the role of community and popular media in Southern Africa, as well two approaches to incorporating gender content into community radio – gender-specific programming and gender mainstreaming. The paper argues that gender mainstreaming is crucial to ensuring women’s voices are heard, and profiles the approach of South African-based organisation CMFD (Community Media for Development) Productions. The author uses the organisation’s work to outline a series of “best practices” for gender mainstreaming in community and popular media content.

Files to download:
  13094_engendering_community_and_popular_media_content_lessons_from_the_field.pdf - 672009 KB
 
 
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   More Interesting Topics
   Country:
South Africa
 
   Industry Term:
Community Media Content
 
   Organization:
CMFD
 
 
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