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Community Media Trust (CMT), a not-for-profit media production company, has produced educational sion in the fields of health, HIV/AIDS, education, gender based violence and other human rights issues since 1998. This case study highlights the role the media can play in combating gender based violence and promoting gender equality by outlining CMT’s method in this field. CMT’s work on gender can be divided into media messaging and training. Its flagship production is the educational television series, Siyayinqoba Beat It! while its documentary work includes the recent gender based violence documentary A Country for My Daughter. The organisation’s training component is run through its broadcast department where young aspiring journalists produce documentary inserts about their communities for Siyayinqoba Beat It! CMT also has experience in outreach training on HIV and related issues such as gender based violence.
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