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The analysis of sport media texts provides useful insights into gender and gender stereotypes in society. Coverage during the 2009 Confederations Cup in South Africa bears testimony that sport media perpetuates patterns of patriarchy and sexism. To illustrate, this essay reflects on two articles picked during the Confederations Cup from 14 to 28 June 2009. There was a brief textual analysis of the articles and it concluded that sport media texts continue to present women in ways that sexualise and trivialise their presence at soccer tournaments. The game is still male dominated and women's participation as football fans is viewed as an intrusion and one way of challenging the status quo, and should therefore not be allowed. This is achieved by discrediting women as "fake" supporters and legitimising men as "genuine" supporters. Women are involved in various development projects and even as football fans, there are great stories that the media can tell rather than perpetuating stereotypes and highlighting activities such as sex work.
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10410_changing_society's_cultural_mindset_in_and_through_fifa_2010_world_cup.pdf - 241662 KB| ISBN | 978-1-920550-40-0 |
| Publisher | Gender Links |
| Edition | 7th Edition |
| Year of publication | 2009 |
| Online | Yes |
| Physical Resource | Yes |
| Physical Location | GMDC Library |
| Place of Publication | Johannesburg |
| Classification No | 302.230968 WAL |
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